Blog > Buttermilk Powder
When I'm not busy building websites I like to cook and sometimes even bake. What can I say, my mother taught me well. The Internet offers an abundance of recipes with creative ingredients. Recently my fiancé suggested a recipe for strawberry shortcake that called for buttermilk powder, which I'd never heard of before. After a fruitless trip to my local grocery store I naturally did a Google search to figure out where I could find such a product in Toronto.
Now buttermilk powder as it turns out is fairly common enough in baking but as I found out later is tough to purchase in Canada due to some sort of dairy board restrictions. It took almost half an hour of evolved searches to find references on some message boards to two stores out in the west end of the city that might have such a powder. A few phone calls later and I was back to square one as they didn't carry the powder due to the dairy board restrictions. My search ended there but a few weeks later as I was walking bast a Bulk Barn at a mall out in the Toronto suburbs I thought I would check for the miracle powder. Low and behold they carried a huge tub of it and I happily picked up a bag to store for a rainy baking day.
The Bulk Barn like many specialty shops has a fantastic opportunity online as they have the distinction of being one of the few, if the only to carry buttermilk powder. Their dizzying array of bulk products may mean that they are also the almost exclusive purveyour of many other such baking and cooking products. Yet the Bulk Barn doesn't list these items in detail on their website and therefore Google doesn't know about them. I often wonder how many budding cooks and bakers toss away recipes because they can't seem to find the exotic ingredient their latest recipe calls for.
If you are selling a niche product or service you have an excellent opportunity to be highly ranked for those items within search engines if you take the time to create a simple landing page for your products. Be sure to follow the simple search engine rules for keyword placement and also make sure that you provide location information such as city or town, province/state and country information to help dominate your geographic area if applicable.
You may be surprised how many stay at home chefs seek you out for their latest obscure creations and add you to their go-to list of exotic cooking suppliers.
Now buttermilk powder as it turns out is fairly common enough in baking but as I found out later is tough to purchase in Canada due to some sort of dairy board restrictions. It took almost half an hour of evolved searches to find references on some message boards to two stores out in the west end of the city that might have such a powder. A few phone calls later and I was back to square one as they didn't carry the powder due to the dairy board restrictions. My search ended there but a few weeks later as I was walking bast a Bulk Barn at a mall out in the Toronto suburbs I thought I would check for the miracle powder. Low and behold they carried a huge tub of it and I happily picked up a bag to store for a rainy baking day.
The Bulk Barn like many specialty shops has a fantastic opportunity online as they have the distinction of being one of the few, if the only to carry buttermilk powder. Their dizzying array of bulk products may mean that they are also the almost exclusive purveyour of many other such baking and cooking products. Yet the Bulk Barn doesn't list these items in detail on their website and therefore Google doesn't know about them. I often wonder how many budding cooks and bakers toss away recipes because they can't seem to find the exotic ingredient their latest recipe calls for.
If you are selling a niche product or service you have an excellent opportunity to be highly ranked for those items within search engines if you take the time to create a simple landing page for your products. Be sure to follow the simple search engine rules for keyword placement and also make sure that you provide location information such as city or town, province/state and country information to help dominate your geographic area if applicable.
You may be surprised how many stay at home chefs seek you out for their latest obscure creations and add you to their go-to list of exotic cooking suppliers.
Posted by Michael Glenn on Wednesday, January 3, 2007 at 02:40 PM in Marketing with tags seo, google, buttermilk • Permalink • 1 comment
Comments
Molly
says:
In BC, the buttermilk powder is found in most grocery stores. Today I purchased it at Thrifty's (recently purchased by Loblaws) and previously at Save-On-Foods. I always look near the evaporated milk, and always find it. It's great for premixing pancake, waffle, or muffin dry ingredients and then adding only water and/or egg and butter/oil when you're in a hurry. Yummm...
Posted by Molly on Saturday January 12, 2008 at 8:13 PM
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