Radiant Core has been in business now for almost three years. When we started, the blogging craze was in full swing. Finally after spending an exhaustive amount of time tending to our client sites we finally had the time to devote to creating our own blog in Foundation.

Now the time had come to write about something and I found that I had writers block. Mind you, I have a personal blog that gets updated at least a few times a month so one would think that it wouldn’t be that hard to come up with something to write about. Alas, I found myself groping for a topic that was both provocative and informative and not actually writing anything. This is a pervasive problem in a lot of projects that admittedly we have tackled in the past. We are our own worst enemy by failing to put pen to paper before the entire idea is flushed out.

Rather than planning something until it’s perfect just grab a bit small enough to tackle and move on after that. The momentum of creating one small item will eventually lead to the whole picture but you don’t need to throw in the kitchen sink from the beginning. The web is a live experimental medium that allows us to throw something out to see what sticks.

With more and more engagements we’re encouraging clients to take a phased approach. It’s far too time consuming to implement all your ideas before launching the site and quite frankly after you launch you’ll realize that you should have gone in a slightly different direction based on your customer feedback.

Prioritize your site features and phase them in over time. The feedback you receive will help to focus your next build phase and get your ideas out to your customers faster.