When we started Radiant Core four and a bit years ago, Google had barely become a verb. Now that it's omnipotent and rules the universe, every project we do has a significant Search Engine Optimization (SEO) component (which might as well be called Google Optimization, at least in North America). The funny thing is, as Mean Gene has pointed out, their own website would do horribly from an SEO perspective. If you've ever been involved in the SEO-ification of a website, go take a peek and find yourself some laughs: What if Google had to design their user interface for Google?