If you live in the city of Toronto and haven't noticed the ROM's renaissance, you must be one of those rare Torontonians who doesn't live in a brand new condo and somehow manages to habitate under a rock. Now that the Michael Lee-Chin Crystal has been unveiled in all of its angular glory, the ROM is slowly revealing its other treats, including the completely delicious C5 Restaurant. As exciting as this all is - and as refreshing as it is to watch our city undergo an architectural transformation as our first Gehry and multiple Alsops and Libeskinds pop up around town - one might be tempted to question the relevance of all this construction news to your favourite web shop's blog. Well, question no more! A press release came in over the wire yesterday, trumpeting the launch of the ROM Photo Diary site, a.k.a."Canada’s first museum photo blog". The new building is beautiful to behold (I think so - though others may disagree :), and the site does a great job of profiling it from the inside out. May you find the concept as inspiring as the photos!

The kind of thinking which leads to the creation of photoblogs may not seem all that innovative to our readers who regularly dabble in the Web 2.0 Black Arts and belong to the AJAX Guild, but the concept of blogs is still foreign for a lot of our clients. Our good friend Eli Singer, Web Maverick over at Cundari SFP (watch out for the Flashtastrophe), has been working with the ROM to bring them into the modern age. Sites like the Photo Diary are simple to setup and don't have a big maintenance overhead, especially if the photos are being shot anyway. We highly recommend the addition of freshly updated content to your website, particularly in blog form, as a primary driver of increased organic search engine traffic.