One of our favourite clients, Zerofooprint, launched a great initiative with the City of Toronto at a very well covered press conference this morning. They've partnered together to release a customized version of their amazing Personal Carbon Manager, targeted at all of the citizens of our great city. You'll find it at http://toronto.zerofootprint.net and can jump in and start calculating today.

I had the privilege of attending this morning's press event and live Twittered, so if you'd like to know more about what was said, see my Twitterstream. Press coverage is starting to appear (the Toronto Star is up with Website measures local carbon footprints), and watch the news tonight for footage from CBC and Citytv, both of whom sent camera crews. Mayor Miller apparently loves it and was there to say lots of nice things, which is always a good endorsement. Check it out for yourself!