Blog > 10 things marketers might want to know about programmers
In response to Seth Godin's post about Ten things programmers might want to know about marketers.
- Programming is extremely rational. If the plan is kind of like before, don't assume that the system will still work.
- Programming is more difficult to schedule than marketing milestones. I can estimate all I want but sooner rather than later I'll find a bug that will completely exceed my estimates and throw my schedule way out of whack.
- Most programmers have not attempted what you have requested of us and thus usually don't build a system optimally the first time. Please plan for continual iterations and we'll work together to refine the process.
- Just because Larry is a brilliant marketer and a brilliant system architect doesn't mean that all marketers are brilliant system architects.
- Programmers often prefer things that are inelegant, arcane or even broken too. Except when they don't. Remind them of this please.
- Brilliant marketing is hard to quantify, demand or predict. Same is true with programming.
- Seven is seven even when you think it doesn't exist. Computers are picky that way.
- Unlike mediocre marketers, mediocre programmers occasionally get lucky. But then they have to extend their original design or pass it along to someone else and things fall apart.
- Lots of programmers are dorky but not all, so don't assume your programmer is a dork unless he proves it to you.
- Without coding, all your great marketing is pointless. Push your programmers for great code every day. The same is true of sales and all other components of the business. We can't survive without helping each other.
Posted by Michael Glenn on Thursday, June 29, 2006 at 02:55 PM in Tech Geekery, Marketing with tags programmers, marketing, sethgodin, tenthings • Permalink • 1 comment
Comments
Jay Goldman
says:
Joey DeVilla has a great post about Seth's original post over on the Tucows Developer Farm: Life as a Marketer / Ten Things Programmer Might Want to Know as Marketers.
Posted by Jay Goldman on Saturday July 1, 2006 at 1:51 PM
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