The kind of thinking which leads to the creation of photoblogs may not seem all that innovative to our readers who regularly dabble in the Web 2.0 Black Arts and belong to the AJAX Guild, but the concept of blogs is still foreign for a lot of our clients. Our good friend Eli Singer, Web Maverick over at Cundari SFP (watch out for the Flashtastrophe), has been working with the ROM to bring them into the modern age. Sites like the Photo Diary are simple to setup and don't have a big maintenance overhead, especially if the photos are being shot anyway. We highly recommend the addition of freshly updated content to your website, particularly in blog form, as a primary driver of increased organic search engine traffic.