http://www.radiantcore.com/ All of the Radiant Core posts tagged with marketing. en-ca Copyright 2006, Radiant Core Inc. All rights reserved. webmaster@radiantcore.com webmaster@radiantcore.com Michael Glenn <info@radiantcore.com> http://www.radiantcore.com/blog/archives/29/01/2008/guerrilla-marketing-tactics-for-online-publishers http://www.radiantcore.com/blog/archives/29/01/2008/guerrilla-marketing-tactics-for-online-publishers http://www.radiantcore.com/blog/archives/29/01/2008/guerrilla-marketing-tactics-for-online-publishers#comments Guerrilla Marketing Tactics for Online Publishers from nextMedia - Monetizing Digital Media. It's a handful of spot on tips for online promotion we recommend to all our clients.]]> Marketing Tue, 29 Jan 2008 09:00:00 GMT Jay Goldman <info@radiantcore.com> http://www.radiantcore.com/blog/archives/10/08/2007/lastmiletotheinbox http://www.radiantcore.com/blog/archives/10/08/2007/lastmiletotheinbox http://www.radiantcore.com/blog/archives/10/08/2007/lastmiletotheinbox#comments ThinData.com, a leading provider of email services, have posted a whitepaper called The Marketer's Guide to Successful Email Delivery. You'll have to fill in a quick form to register to receive it, after which an email will magically wing its way into your inbox which contains a top secret download link. It seems like an excessive number of steps to take, but its well worth it if you do any email-based marketing and would like to take some precautions to make sure people are reading your stuff. Among other things, it covers the five Challenges to Successful Delivery, along with five Best Practices to negate them:

1. Making Sure Email Can Be Authenticated
2. Maintaing a Good Email Reputation
3. Preventing Being Labelled as a Spammer by Recipients
   
4. Preventing Being Labelled as a Spammer by Third Parties
5. Configuring Email Servers to Meet Industry Standards

Highly recommended light summer reading - get to it!
]]> Marketing Fri, 10 Aug 2007 08:30:00 GMT Michael Glenn <info@radiantcore.com> http://www.radiantcore.com/blog/archives/29/06/2006/tenthingsaboutprogrammers http://www.radiantcore.com/blog/archives/29/06/2006/tenthingsaboutprogrammers http://www.radiantcore.com/blog/archives/29/06/2006/tenthingsaboutprogrammers#comments Ten things programmers might want to know about marketers.

1. Programming is extremely rational. If the plan is kind of like before, don't assume that the system will still work.
2. Programming is more difficult to schedule than marketing milestones. I can estimate all I want but sooner rather than later I'll find a bug that will completely exceed my estimates and throw my schedule way out of whack.
3. Most programmers have not attempted what you have requested of us and thus usually don't build a system optimally the first time. Please plan for continual iterations and we'll work together to refine the process.
4. Just because Larry is a brilliant marketer and a brilliant system architect doesn't mean that all marketers are brilliant system architects.
5. Programmers often prefer things that are inelegant, arcane or even broken too. Except when they don't. Remind them of this please.
6. Brilliant marketing is hard to quantify, demand or predict. Same is true with programming.
7. Seven is seven even when you think it doesn't exist. Computers are picky that way.
8. Unlike mediocre marketers, mediocre programmers occasionally get lucky. But then they have to extend their original design or pass it along to someone else and things fall apart.
9. Lots of programmers are dorky but not all, so don't assume your programmer is a dork unless he proves it to you.
10. Without coding, all your great marketing is pointless. Push your programmers for great code every day. The same is true of sales and all other components of the business. We can't survive without helping each other.

]]> Tech Geekery, Marketing Thu, 29 Jun 2006 14:55:00 GMT