http://www.radiantcore.com/ All of the Radiant Core posts tagged with thindata. en-ca Copyright 2006, Radiant Core Inc. All rights reserved. webmaster@radiantcore.com webmaster@radiantcore.com Jay Goldman <info@radiantcore.com> http://www.radiantcore.com/blog/archives/10/08/2007/lastmiletotheinbox http://www.radiantcore.com/blog/archives/10/08/2007/lastmiletotheinbox http://www.radiantcore.com/blog/archives/10/08/2007/lastmiletotheinbox#comments ThinData.com, a leading provider of email services, have posted a whitepaper called The Marketer's Guide to Successful Email Delivery. You'll have to fill in a quick form to register to receive it, after which an email will magically wing its way into your inbox which contains a top secret download link. It seems like an excessive number of steps to take, but its well worth it if you do any email-based marketing and would like to take some precautions to make sure people are reading your stuff. Among other things, it covers the five Challenges to Successful Delivery, along with five Best Practices to negate them:

1. Making Sure Email Can Be Authenticated
2. Maintaing a Good Email Reputation
3. Preventing Being Labelled as a Spammer by Recipients
   
4. Preventing Being Labelled as a Spammer by Third Parties
5. Configuring Email Servers to Meet Industry Standards

Highly recommended light summer reading - get to it!
]]> Marketing Fri, 10 Aug 2007 08:30:00 GMT