There are magazines about business, and then there's the Harvard Business Review. If you're at all involved in doing business in the western world, odds are you've read an article from HBR or even have a subscription. It would not be an exaggeration to say that a whole generation of thought and business leaders have been shaped by the content HBR has published. And so, along with my co-authors Eli Singer and Mark Kuznicki, it is my incredible honour to annouce the publication of our article, titled Sick Transit Gloria, in the Breakthrough Ideas for 2008 section of the February issue of the Harvard Business Review.