Portfolio > Mortgage Marcus
Branding and Graphic Design
We began this engagement with a branding exercise, culminating in the creation of the MortgageMarcus corporate identity. The finished logo was subsequently used on everything from collateral material (i.e.: letterhead and business cards) to handouts and large-size banners. The identity has evolved as the company has grown and now encompasses several sub-brands including The Unbeatable Mortgage.
The wonderful working relationship that we have enjoyed with the client has afforded us many opportunities to expand on our original work, including direct mail pieces, conference booth design and materials, and various promotional items.
Web Design and Foundation ™ Website Platform
The print identities informed the design and development of the MortgageMarcus online presence, helping to establish a cohesive look and feel for all of the client's sales and marketing materials. Leveraging a considerable amount of content from a prior version of the site, we quickly produced a high-quality, interactive online home which continues to receive compliments to this day.
Administration and maintenance of the site are greatly facilitated by the inclusion of Radiant Core Foundation Toolbox. MortgageMarcus.com includes current mortgage rate information which is updated on a daily basis by their non-technical staff. Visitors to the site get timely information and a sense of both professionalism and trustworthiness.
I contracted Radiant Core to produce a website for my company with certain very specific technological initiatives. I required a website that would provide my clients with an easy to use interface that would cut down on the amount of time spent taking applications, allowing me to maximize the time spent serving the clients and actively seeking new business. In this respect it is immeasurable how much Radiant Core has helped my company grow in the last couple of months.
My website was completed on time and within budget. Regardless of the obstacles they were presented with in dealing with service providers and software engineers Radiant Core pushed forward.
I have been so pleased with the website that was produced I now use Radiant Core to assist me with various marketing projects that I undertake.
It is with great pleasure that I recommend Radiant Core and their team of creative web developers and project managers to your organization.
To all competing mortgage brokers, please find yourselves another web developer!
Marcus Tzaferis, President, MortgageMarcus.com
